ALJ – CDC – Jeddah (KSA)
FIT-OUT AND FURNITURE: C1
The interior architecture and space planning for the new Abdul Latif Jameel Investments office in Jeddah, follows the branding guidelines of the company. The employee areas enhance company brand values with a design that emphasizes transparency and environmental quality. The office concept consists of three main components: “the welcome area,” “the village,” and “the open workspace”.
The welcome area features a customized display with corporate graphics about the history of the company and offers a reception area, waiting lounge, and a client’s meeting room.
The village is located in the center of the space while all workplaces face windows. It is the infrastructural backbone of the office and the main movement area. A variety of single, colored glass cubes create a village like structure that enables and enhances communication and interaction as well as simultaneously zones off other private areas. The village hosts meeting rooms, prayer rooms, cafeteria, playground, open meeting and other service facilities.
The open workspace is located on both sides of the windows and is structured with private enclaves that zones the open workplace and offers people a versatile space to use as phone booth, media kiosk, retreat or informal meeting. A graphical guide system printed on movable screens shows the different functions of the enclaves and allows for privacy.