Customer: SAAD HOLDING
Partner: IOC Lebanon
Location: Beirut, Lebanon
Market Focus: Transport
Architect: IOC Lebanon
Interior Design: Arch. Zalfa el-Khoury Shoucair – IOC Lebanon
Product Tag: Yard workstations with custom made cabinets and acoustic screen, Anyware managerial desk, Kyo executive desk, Reception Welcome.
The company SAAD HOLDING inaugurated its new headquarter where the interiors have been designed by Arch. Zalfa el Khoury-Shoucair and furnished with Martex office furniture. The event was held in the presence of Lebanese tourism president, press officers, influencers, bloggers and public figures.
SAAD HOLDING, is one of the largest transport and tourism companies in Lebanon. Founded in 1929, as a bus company for the transport of passengers between the two most important Lebanese cities, Beirut and Tripoli, over the years it has differentiated in the transport sector, including an airline company and offering services that include tours and transport of goods.
Located in the center of the city in the lively business area of Achrafieh, the modern building is symbol of Saad Holding expansion and underlines its commitment to meeting the growing needs and development of the market.
Martex in collaboration with architect Arch. Zalfa el-Khoury Shoucair – IOC Lebanon, has created a project that stands out for the careful selection of the materials and for high quality furniture design aiming to promote a meritocratic environment that represents the company and improving communication and collaboration between the people who live it.